GLOCALIZATION OR ASIANIZATION
Interesting read on the theme:
Have you restructured for global success?
Made in the West doesn’t always work in Asia
So how do you best target Asian markets? An exclusive television event focusing on achieving success in Asian markets.
• How do you create consumer products and services that address Asia’s unique needs?
• What are the ingredients of an Asia-focused consumer strategy and what role do cultural differences play in shaping it?
• How can corporations innovate for Asia while staying true to their core strengths?
the hague asia knowledge 